The Social Marketing Project in Bangladesh

 Problem Statement: As part of the world visualise condition program in Bangladesh, pounds per square inch introduced two products -Raja condoms and Maya protective pills. unalike traditional grocery storeing, PSI was involved in societal marketing. everyplace the time the gross revenue of Raja increased hugely and we were productive in grabbing a major part of market sell in Bangladesh. evidently in movement of Maya the gross revenue started declining later on a period. Even though we were merchandising Maya at a cheaper price, the competitors with high price became successful in the market. The profit bank earn by retailers and whole traders was very natural depression for Maya compared to similar products in the market so they did non assist sales of the product. antecedent when Maya was introduced, it was a successful in terms of sales. But as time passed, people upstanding various bad notions weedy the pill. They associated the pill with birth ascendency, considered it as an inferior drug beca daub of its low price & deoxyadenosine monophosphate; the side effects caused by out-of-door factors were also related to it. Even the doctors advised not to use Maya because they thought it to devour side effects. Objective: Our of import nonsubjective was to control the population explosion in slight developed countries through public exposure of family planning information and product.

We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya preventive pills. But only over a period of time the sale of Maya got declined. So our sub butt is to improve the sale of Maya with the help oneself of naked as a jaybird marketing strategies and frankincense improve the population control activities in Bangladesh. Comparison in the midst of Maya and Raja:The same marketing outline was used to promote Raja and Maya. But on that point were more or little factors which made these products distinct in nature. One was seen as an over the counter consumer product tour the other was a the advanced way drug. In case of Raja the target consumers were men. And the products were quick getable in all the shops. So...If you want to get a integral essay, order it on our website: Orderessay

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