Social Media

Business Horizons (2010) 53, 5968 www.elsevier.com/locate/bushor Users of the world, unite! The challenges and opportunities of neighborly Media Andreas M. Kaplan *, Michael Haenlein ´ ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France KEYWORDS friendly Media; User Generated nub; tissue 2.0; genial networking aims; Virtual worlds Abstract The fancy of Social Media is fall out of the agenda for many business executives today. stopping point makers, as swell as consultants, try to identify slipway in which ?rms bathroom make pro?table give of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, at that place seems to be very(prenominal) limited understanding of what the destination Social Media but intend; this article intends to pass on some clari?cation. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as sack 2.0 and User Generat ed Content. Based on this de?nition, we then provide a classi?cation of Social Media which groups applications currently subsumed under the generalized term into to a greater extent speci?c categories by diagnostic: collaborative projects, blogs, content communities, sociable networking sites, practical(prenominal) game worlds, and virtual social worlds.

Finally, we present 10 pieces of advice for companies which decide to utilize Social Media. # 2009 Kelley School of Business, Indiana University. every rights reserved. 1. The specter of Social Media As of January 2009, the online social networking application Facebook registered more(prenominal) than 175 million active users. To c ast off that number in perspective, this is ! only slightly less than the race of Brazil (190 million) and everywhere twice the population of Germany (80 million)! At the same time, every minute, 10 hours of content were uploaded to the video sharing computer programme YouTube. And, the image hosting site Flickr provided access to over 3 million photographs, making the world-famous Louvre * gibe author. E-mail...If you want to get a full essay, order it on our website: OrderEssay.net

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